Portfolio Management

Simplifying complex portfolios to increase profitability.

Using the B! Brand building blocks we optimise brand portfolios for clarity and growth prioritising products, refining hierarchies and ensuring every offering aligns with consumer needs and business objectives.

Dulux Brand Strategy

We protect and grow Dulux’s distinctive brand assets ensuring they remain instantly recognisable while continually evolving to meet changing consumer needs, product innovation and category trends. Every project is an opportunity to further reinforce trust, drive innovation and strengthen Dulux’s market leadership balancing legacy and equity with new product development and trends across a vast and diverse portfolio covering both retail and trade markets.

Dare Iced Coffee

As one of Australia’s most loved iced coffee brands, Dare set out to evolve its identity for modern consumers. B! Brand was tasked with refreshing the look and feel, strengthening coffee credentials and visual sophistication, while preserving the familiarity and emotional connection that has made Dare a national favourite.

Toscano Bakery Range

As a much-loved name in bakery, Toscano set out to refresh its identity for today’s shoppers while staying true to its European heritage. The brief was to modernise across a diverse range of baked goods enhancing recognition, refining hierarchy and strengthening shelf appeal without losing its artisanal heart.

Farmers Union Greek Style Probiotics

Farmers Union Greek Style Yoghurt

As one of Australia’s most iconic dairy brands, Farmers Union set out to refresh its Greek Style Yogurt to meet evolving consumer and sustainability expectations. Teaming up with B! Brand, the challenge was to modernise its look and packaging while honouring its heritage creating a unified, contemporary identity to drive relevance and growth.

Farmers Union Gut Good

Rooted in heritage but crafted for modern lifestyles, Bega Group aimed to extend Farmers Union Greek Style into the growing well-being space. Collaborating with B! Brand, the challenge was to create a protein-led range that honoured the brand’s legacy while meeting evolving consumer expectations and contemporary nutritional trends.

Daily Juice

Daily Juice faced the challenge of rising costs and supply pressures while maintaining consumer confidence. With refreshed formulations for improved taste B! Brand was asked to evolve the packaging to emphasise freshness, modernity and appetite appeal ensuring the brand stood out and reinforced its trusted presence on shelf.

Dulux Concrete & Paving

With homeowners seeking to refresh their outdoor spaces, Dulux saw an opportunity to extend beyond traditional paint into exterior transformations. B! Brand was tasked to develop the Concrete & Paving sub-brand and packaging from the ground up, creating an inspiring, approachable solution that complements Dulux’s exterior portfolio while standing out with a distinctive, confident identity.

Dulux Sprays

Dulux set out to shake up the aerosol category and make spray paint more approachable for DIYers. B! Brand was brought in to simplify the experience, cut through shelf clutter and create a more accessible, colour-led solution reinforcing Dulux’s leadership while inviting confidence from first-time and seasoned users alike.