A Step in the Right Direction.

With homeowners looking to refresh their exterior spaces, Dulux identified an opportunity to expand beyond traditional paint into outdoor transformations. 

Challenge

B! Brand was tasked with creating the Dulux Concrete & Paving sub-brand and packaging from the ground up. The goal was to develop an inspiring yet accessible solution that fits within Dulux’s exterior portfolio complementing brands like Weathershield while standing apart with a distinctive positioning.

Solution B!

B! Brand developed an intuitive 3-step system making outdoor surface transformation achievable for everyone. The packaging and colour coding was designed to clearly guide consumers through each stage, removing complexity and help build confidence. The result is a high-quality yet accessible offer that complements the Dulux exterior range.

Using our brand building blocks we leveraged Dulux’s distinctive brand assets and developed assets unique to Concrete & Paving:

B Clear

We simplified the customer journey with a clear, step-by-step system.

B Relevant

Responding to consumer insight that homeowners want ease, we created an all-in-one solution for outdoor makeovers.

B Consistent

We created a sub-brand and packaging that aligns with Dulux’s exterior portfolio, while carving out a unique, ownable space for concrete and paving.