Process
Our Process
Our 3B! Approach
B! Clear
B! Relevant
B! Consistent
With consumers at the heart, our unique strategic process helps brands truly understand customers, solve real needs and show up consistently - wherever your brand lives.
By combining our 3 brand building blocks with deep category knowledge and the latest marketing science, we unlock insights to build brands that people love and trust for years.
Brands made by people, for people.
Your B!rand World
Starting with your consumer at the centre, we explore your brand presence beyond the pack, looking at your entire ecosystem. We then unlock insights to create a unique visual system for your brand that's ownable, easy to implement and scalable across every touch point.
B! Clear
We help deliver clarity and remove the clutter. We’ll simplify complex portfolios, structure assets and deliver cohesive design systems that make your brand easier to find, easier to shop for and remember.
Why clarity matters
Clarity builds physical and mental availability.
It removes friction. Makes navigation effortless and helps your brand cut through in a crowded space.
- Clear hierarchy
- Strategic use of shape
- Balanced colour systems
Be clear with your brand
Simplify and amplify.
Your brand name, pack format and typography all play a role in building salience.
- Use recognisable shapes
- Design with intention
- Make your branding unmissable at a glance
Colour = Everything?
While colour catches the eye (54% effectiveness on shelf)*, it only builds 12% fame.
Increasing mental availability includes:
- Imagery/illustration
- Pack format
- Logo on pack
- Typography
How B! Brand delivers clarity
We remove the noise.
At B! Brand, we help clients simplify complex portfolios, structure their assets and deliver cohesive design systems that make brands easier to shop — and impossible to ignore.
B! Relevant
Ensuring we leverage all assets and design that is relevant to the consumers needs. Up-to-date messaging/supporting CEPs.
What it looks like
Being relevant = staying in step with your customers.
- Taps into current needs and behaviours
- Aligns with category entry points
- Responds to real-world moments
What it looks like
Being relevant = staying in step with your customers.
- Taps into current needs and behaviours
- Aligns with category entry points
- Responds to real-world moments
How B! Brand delivers relevance
We make brands matter more.
We uncover what makes your audience tick - then design around those cues.
From shopper media to packaging, we craft assets that speak to the moments and meanings that matter the most.
B! Consistent
Creating and curating distinctive brand assets while balancing the new and the familiar to ensure consistency across every touchpoint, on pack and off.
How B! Brand delivers relevance
We make brands matter more.
We uncover what makes your audience tick - then design around those cues.
From shopper media to packaging, we craft assets that speak to the moments and meanings that matter the most.
Consistency signals strength
Consistency = Confidence
When your brand shows up the same way, every time, it tells the world you're credible, strategic and here to stay.
It builds mental shortcuts that lead to faster, easier consumer choices.
How B! Brand delivers consistency
At B! Brand, we help clients curate, align and activate their distinctive brand assets — across portfolios, packs and platforms.
Because consistency builds memory — and memory builds brands.
