Bringing Aussie Fun to the World.

With Farmers Union recognised across Southeast Asia as a premium adult yogurt made from fresh Australian dairy.

Challenge

The brand sought to expand into the kids’ market with a yogurt containing active cultures for growing families. The challenge was to create an engaging platform that balanced health benefits with fun and imagination appealing to children while reassuring parents of its natural goodness. This marked Farmers Union’s first foray into the kids’ segment, setting the stage for growth across China and Southeast Asia.

Solution

B! Brand created a vibrant brand world inspired by children’s fascination with Australian wildlife. We developed four lovable animal characters representing the brand’s playful, healthy spirit and extended the idea through packaging and an augmented reality experience. The result a fun, educational, and culturally resonant launch that successfully established FUGY Kids across the region.

Using our brand building blocks, we helped Farmers Union enter a new category with confidence and creativity.

B! Clear

We created a simple, engaging design system with clear product cues that make the range instantly recognisable and easy for parents to choose.

B! Relevant

We tapped into children’s love of Australian animals to build connection and excitement, blending play with natural, wholesome appeal.

B! Consistent

We retained Farmers Union’s core dairy authenticity while evolving the identity to suit a new audience, ensuring alignment across markets and platforms.