The Aerosol Revolution.

Dulux challenged us to reinvent the aerosol category and disrupt the spray paint aisle in Bunnings. 

Challenge

With low consumer confidence and cluttered shelf navigation, there was an opportunity to simplify the experience and make spray paint more accessible, especially for colour-led DIY projects and first-time users, while reinforcing Dulux’s leadership.

Solution 

B! Brand created a bold, intuitive packaging system that simplifies product selection by clearly communicating usage, finish and texture building confidence and transforming aerosols into an approachable, go-to DIY solution.

Using our brand building blocks we ensured the Dulux aerosol range was clear, relevant and consistently led by consumer needs:

B Clear

Built an intuitive pack architecture that guides consumers confidently through the range.

B Relevant

Highlighted colour, finish and usage to connect with DIYers and tradies alike.

B Consistent

Aligned the range with Dulux’s core visual identity for a unified shelf presence.