Brand Identity & Strategy

Turning insights and intuituition into brand strategy that unlocks a brands full potential.

We create new brands and evolve existing ones, uncovering insights, clarifying territories and shaping distinctive identities that connect with audiences and drive long-term growth.

Starting with understanding the market dynamics, tapping into our global network and knowledge of the market we immerse ourselves in the category seeking to understand what consumer challenges we are solving, how the brand will work to grow the category and how the brand can evolve with a full portfolio.

Moving from insights to brand architecture, crafting typography and building on existing distinctive brand assets to ensure brands are clear, relevant and consistent.

Farmers Union Greek Style Yoghurt

As one of Australia’s most iconic dairy brands, Farmers Union set out to refresh its Greek Style Yogurt to meet evolving consumer and sustainability expectations. Teaming up with B! Brand, the challenge was to modernise its look and packaging while honouring its heritage creating a unified, contemporary identity to drive relevance and growth.

Cabot's Easy Deck

Cabot’s set out to make deck maintenance easier and more accessible for homeowners. B! Brand was engaged to create a design system that highlighted this innovative, hassle-free solution clarifying benefits, simplifying use and differentiating it from traditional oils while reinforcing Cabot’s leadership in the decking category.

Dare Iced Coffee

As one of Australia’s most loved iced coffee brands, Dare set out to evolve its identity for modern consumers. B! Brand was tasked with refreshing the look and feel, strengthening coffee credentials and visual sophistication, while preserving the familiarity and emotional connection that has made Dare a national favourite.

Dulux Brand Strategy

We protect and grow Dulux’s distinctive brand assets ensuring they remain instantly recognisable while continually evolving to meet changing consumer needs, product innovation and category trends. Every project is an opportunity to further reinforce trust, drive innovation and strengthen Dulux’s market leadership balancing legacy and equity with new product development and trends across a vast and diverse portfolio covering both retail and trade markets.

Dulux Sprays

Dulux set out to shake up the aerosol category and make spray paint more approachable for DIYers. B! Brand was brought in to simplify the experience, cut through shelf clutter and create a more accessible, colour-led solution reinforcing Dulux’s leadership while inviting confidence from first-time and seasoned users alike.

Ovaltine

Ovaltine set out to refresh its legacy for today’s families. B! Brand was engaged with reinvigorating core variants while introducing Ovaltine Sleep, a new sub-range that taps into the comforting ritual of a warm evening drink, offering a modern way to unwind together before bedtime.

Pryme Beef Jerky

As interest in high-protein, health-focused snacks surged, a new Australian beef jerky brand sought a standout identity. Engaging B! Brand, the challenge was to create a bold, modern personality that showcased its punchy flavours, appealed to a new generation of snackers and positioned the brand as a smart, health-conscious alternative.