Easy As. 

Cabot’s identified a gap in the market for an easier way to maintain decks between major re-coats. 

Challenge

In response, they developed a water-based maintenance oil and applicator for quick, hassle-free use and no prep required. B! Brand was tasked with creating a design system that clearly differentiates this innovation from traditional decking oils. From brand naming and pack architecture to clear, benefit-led communication, the goal was to inspire adoption, simplify use and reinforce Cabot’s category leadership.

Solution

B! Brand designed standout packaging for Cabot’s EasyDeck maintenance system, clearly distinguishing it from traditional decking oils. We retained key brand assets while introducing fresh visuals, benefit-led messaging and lifestyle imagery. The oil and applicator work together seamlessly, highlighting ease and speed for same-day deck refreshes.

Our brand building blocks ensured clarity, relevance and consistency:

B Clear

Intuitive messaging communicates fast, easy maintenance and avoids confusion with traditional oils.

B Relevant

Lifestyle imagery and tone connect with real-life, time-sensitive deck use.

B Consistent

Strong use of Cabot’s masterbrand and colour palette reinforces equity while signalling innovation.