Brand Architecture

B! Clear, B! Relevant and B! Consistent.

We design clear, cohesive brand structures defining relationships between products, sub-brands and master brands to enhance recognition, consistency, and strategic impact.

Ozito

Ozito set out to make its growing range of products easier to navigate for shoppers and in-store teams. B! Brand was brought in to simplify on-pack messaging, strengthen brand presence and create a flexible packaging system that supports both current needs and future growth.

Dulux Brand Strategy

We protect and grow Dulux’s distinctive brand assets ensuring they remain instantly recognisable while continually evolving to meet changing consumer needs, product innovation and category trends. Every project is an opportunity to further reinforce trust, drive innovation and strengthen Dulux’s market leadership balancing legacy and equity with new product development and trends across a vast and diverse portfolio covering both retail and trade markets.

Dare Iced Coffee

As one of Australia’s most loved iced coffee brands, Dare set out to evolve its identity for modern consumers. B! Brand was tasked with refreshing the look and feel, strengthening coffee credentials and visual sophistication, while preserving the familiarity and emotional connection that has made Dare a national favourite.

Farmers Union Greek Style Yoghurt

As one of Australia’s most iconic dairy brands, Farmers Union set out to refresh its Greek Style Yogurt to meet evolving consumer and sustainability expectations. Teaming up with B! Brand, the challenge was to modernise its look and packaging while honouring its heritage creating a unified, contemporary identity to drive relevance and growth.

Dulux Sprays

Dulux set out to shake up the aerosol category and make spray paint more approachable for DIYers. B! Brand was brought in to simplify the experience, cut through shelf clutter and create a more accessible, colour-led solution reinforcing Dulux’s leadership while inviting confidence from first-time and seasoned users alike.

Ovaltine

Ovaltine set out to refresh its legacy for today’s families. B! Brand was engaged with reinvigorating core variants while introducing Ovaltine Sleep, a new sub-range that taps into the comforting ritual of a warm evening drink, offering a modern way to unwind together before bedtime.

Pryme Beef Jerky

As interest in high-protein, health-focused snacks surged, a new Australian beef jerky brand sought a standout identity. Engaging B! Brand, the challenge was to create a bold, modern personality that showcased its punchy flavours, appealed to a new generation of snackers and positioned the brand as a smart, health-conscious alternative.