Powering Your DIY Journey.

As a trusted name in DIY, Ozito set out to create a smarter, more seamless shopping experience for customers and team members alike.

Challenge

With a broad and fast-growing product portfolio, Ozito needed a packaging system that made shopping easier for consumers and supported Bunnings team members in-store. B! Brand was engaged to simplify on-pack communication while strengthening Ozito’s brand presence and creating a scalable system for future growth.

Solution

B! Brand created a fresh, bold, Masterbrand approach design with informative messaging & shelf cut through. Ensuring the design could be translated into a comprehensive yet easy-to-apply packaging guideline to be internally rolled out by the Ozito in-house design team.

We used our brand building blocks to strengthen existing assets and create a scalable system that supports a growing product range with clear, structured information:

B Clear

Created a structured hierarchy highlighting features and benefits to guide purchase decisions.

B Relevant

Introduced bold red visuals and product-forward photography to drive impact.

B Consistent

Built a flexible design system to maintain brand cohesion across all formats.