Rooted in heritage but crafted for modern lifestyles, Bega Group aimed to extend Farmers Union Greek Style into the growing well-being space. Collaborating with B! Brand, the challenge was to create a protein-led range that honoured the brand’s legacy while meeting evolving consumer expectations and contemporary nutritional trends.            

As one of Australia’s most iconic dairy brands, Farmers Union set out to refresh its Greek Style Yogurt to meet evolving consumer and sustainability expectations. Teaming up with B! Brand, the challenge was to modernise its look and packaging while honouring its heritage creating a unified, contemporary identity to drive relevance and growth.

As one of Australia’s most loved iced coffee brands, Dare set out to evolve its identity for modern consumers. B! Brand was tasked with refreshing the look and feel, strengthening coffee credentials and visual sophistication, while preserving the familiarity and emotional connection that has made Dare a national favourite.

Teaming up with B! Brand, Grainshaker aimed to shake up the vodka category with a modern Australian take on craft spirits, grounded in locally sourced grains and a straightforward personality. The brief was to craft packaging that told its bold, fresh and distinctly Australian, while standing out on shelf and clearly differentiating multiple flavours.

As a much-loved name in bakery, Toscano set out to refresh its identity for today’s shoppers while staying true to its European heritage. The brief was to modernise across a diverse range of baked goods enhancing recognition, refining hierarchy and strengthening shelf appeal without losing its artisanal heart.