Photography & Art Direction

From concept to capture.

We oversee every detail; art direction, location search & recces, styling and shoot production, delivering imagery that elevates brands with relevance and clarity.

At every stage of a photography project we leverage our B! Brand building blocks to ensure imagry elevates brands, clearly aligns to the brand's identity and the design intent as well as being relevant to the category and consumer needs.

Cabot's Easy Deck

Cabot’s set out to make deck maintenance easier and more accessible for homeowners. B! Brand was engaged to create a design system that highlighted this innovative, hassle-free solution clarifying benefits, simplifying use and differentiating it from traditional oils while reinforcing Cabot’s leadership in the decking category.

Toscano Flatbread

As Toscano expanded into the competitive wraps category, the challenge was to create a design that stood out while staying true to its Italian roots. Enlisting B! Brand to launch the new Flatbread range with strong appetite appeal, clear flavour cues and authentic provenance, all within a bold, non-traditional pack format.

Toscano Bakery Range

As a much-loved name in bakery, Toscano set out to refresh its identity for today’s shoppers while staying true to its European heritage. The brief was to modernise across a diverse range of baked goods enhancing recognition, refining hierarchy and strengthening shelf appeal without losing its artisanal heart.

Ovaltine

Ovaltine set out to refresh its legacy for today’s families. B! Brand was engaged with reinvigorating core variants while introducing Ovaltine Sleep, a new sub-range that taps into the comforting ritual of a warm evening drink, offering a modern way to unwind together before bedtime.

Patties

Patties set out to expand into the foodservice space, starting with pubs and clubs. To drive success, they needed a unified, scalable communications platform that connected their portfolio of brands delivering consistency, engagement and impact across a diverse range of venues and audiences.