Creative Campaigns

From pack to Tik-Tok

We craft bold, engaging campaigns that consistently bring brands to life combining insight, strategy and striking creative across channels to connect with audiences and drive impact.

Patties

Patties set out to expand into the foodservice space, starting with pubs and clubs. To drive success, they needed a unified, scalable communications platform that connected their portfolio of brands delivering consistency, engagement and impact across a diverse range of venues and audiences.

Cadbury Twirl

As one of Australia’s most loved chocolate brands, Twirl continues to evolve to stay relevant with new generations of fans. When it came time to dial up excitement and drive fresh engagement, Cadbury partnered with B! Brand to help reimagine the next chapter for this iconic, irresistibly swirled favourite.

McCain Food Service Campaign

McCain continues to champion Australia and New Zealand’s foodservice industry creating solutions that help operators serve quality, consistency and value every day. From premium chips to local campaigns, each project builds on McCain’s trusted reputation while driving innovation, excitement and relevance across pubs, clubs, quick-serve and small-scale venues.

McCain Edge Cut Fries

McCain set out to elevate the foodservice fry game with a new premium chip made for pubs, clubs and quick-serve operators. In a crowded market of similar offerings, the challenge was to create standout impact driving attention, trial and loyalty among chefs and venue owners alike.

Farmers Union Greek Style Yoghurt

As one of Australia’s most iconic dairy brands, Farmers Union set out to refresh its Greek Style Yogurt to meet evolving consumer and sustainability expectations. Teaming up with B! Brand, the challenge was to modernise its look and packaging while honouring its heritage creating a unified, contemporary identity to drive relevance and growth.