Serving Up Brand Campaigns.

McCain wanted to reinvigorate its brand presence across both Foodservice and Retail channels driving awareness, trial and preference in an increasingly competitive frozen potato market

Challenge

From pubs and clubs to supermarkets, the challenge was to create campaign platforms that cut through, showcased innovation, and built emotional connection with both operators and consumers. B! Brand was tasked with developing distinctive creative that elevated McCain’s quality credentials, inspired purchase and translated seamlessly across multiple markets and audience segments.

Solution

B! Brand partnered with McCain to create bold, insight-driven campaigns that connected purposefully with their audiences. From the Edge Cut Foodservice platform championing premium, crunch-driven chips - to Pub Style Fries OOH and sampling campaigns celebrating the joy of pub-quality chips at home, each activation delivered engagement, impact and sales growth.

Using our brand building blocks, we ensured McCain’s campaigns worked across channels to inspire appetite, drive action and strengthen brand leadership.

B! Clear

Defined compelling propositions for each campaign, clearly communicating unique benefits like superior crunch, versatility, and quality.

B! Relevant

Spoke authentically to audiences — from operators looking to enhance menus to consumers seeking the perfect at-home pub experience.

B! Consistent

Unified messaging and design across Foodservice and Retail, reinforcing McCain’s brand identity and ensuring a cohesive look and feel across every touchpoint.