Juicy Fresh New Look.

Daily Juice experienced significant orange supply challenges and cost pressures due to adverse weather impacting the production of oranges globally.

Challenge

To remain Australia’s trusted daily juice brand while justifying increased pricing, product formulations were updated for improved taste profiles. The packaging also needed to work harder for taste appeal, modernity and freshness and ensure brand commands strongly at shelf to reassert its presence in the fridge. 

Solution

The confident new look focuses on amplifying brand presence and showcases quality, taste and freshness. B! Brand retained the distinctiveness of core that consumers love and trust, while the fresh take on imagery drives appetite appeal and cues natural through bolder, large-cut fruits.

Using our brand building blocks we took a refreshed masterbrand concept
and brought it to life as a tangible asset across packaging and outdoor media: cues natural through bolder, large-cut fruits.

B Clear

A simplified and amplified packaging design for a fresh, bold look.

B Relevant

Increased quality cues and taste appeal – as Australia’s trusted everyday value juice brand.

B Consistent

Refined distinctive brand assets to maintain the brand’s legacy in today’s modern market – extending from packaging across media nationally.