Challenge: Building on the strong growth of plant milks and consumers seeking healthier options in beverages, Vitasoy commissioned new technology to enable them to produce fresh, chilled beverages. It was vital that the brand design reflect the wholesome, unadulterated nature of the product. And that the ingredients do all the talking.

Solution: In a crowded and ever-changing drinks fixture, it was imperative that the tone of the brand be calm, minimal and pared back. We fashioned the ingredients into a kaleidoscope of goodness, creating visual interest and a unique billboard in-store to attract consumers looking for a wholesome beverage.

Matching the bottle liquid colour on the temperamental format of shrink-sleeves required specialist production management and patient testing. But it was worth it! The result is a visually striking, clean and simple range that entices new users into the brand and further proves its health credentials.Challenge: Building on the strong growth of plant milks and consumers seeking healthier options in beverages, Vitasoy commissioned new technology to enable them to produce fresh, chilled beverages. It was vital that the brand design reflect the wholesome, unadulterated nature of the product. And that the ingredients do all the talking.