Challenge: Capitalise on the increasing interest and growth of probiotic and fermented foods by uncovering a compelling offer that can expand this niche into the mainstream grocery sector.

Solution: B! Brand conceived the ‘The Culture Co.’ brand name to simultaneously refer to both discernment and the good bacteria that helps maintain gut health. The packaging reflects this duality with an abstract and engaging watercolour expression of live cultures, that perfectly marries science with art. Simple, concise and engaging health messaging underpins the confident brand lock-up. Sales exceeded projections. A brand is born and the future is bright.