Challenge: Take a newly conceived Australian beef jerky brand and create it with a punchy personality that cannot help but grab attention. Enticing a new gen of snackers by promising a modern twist on the traditional jerky.

Clearly define the bold flavours while also emphasising high quality ingredients that are the hallmark of the brand. And importantly positioning it as a mainstream snack option for the modern, health-conscious consumer.

Solution: A palette of bright vibrant colours leap off the shelf and the brush stoke effect softens yet brings personality and energy. The prominent typographical stamp style of PRYME heroes the brand and promotes strength and quality of beef ingredients.

What you see is what you get with a transparent window showcasing the product, while impactful colours and icons communicate flavour, heat levels and health claims.

Outcome: An outlaw in the snacking precinct – a modern snack brand far from the
traditional.