Challenge: Having only just hit the market, Grainshaker was virtually unknown. We were tasked with shaking things up for the brand in an already saturated Vodka market. Our brief was to create a new Ready-to-Drink (RTD) range for the brand that would build its personality, appeal to the younger RTD generation – and make it memorable for easy recognition.
The challenge was, getting noticed in the busy, noisey world of Vodka was no mean feat. We had to contend with a flooded mix of traditional players and exciting new challengers.

Solution: Executed across can, cluster and trays, we took the key brand elements and reframed them with energy and dynamism to create a striking billboard at point
of purchase.
The exploding brand, angled for disruption and anchored by flavour cues, was a key consideration for the RTD consumer. We promoted the premium mixer flavours, and balanced the brand with each individual variant – important for keeping things memorable, yet exciting.
By shaking things up, we captured Premium Australian Vodka at its best.