For the brands of today, innovation isn’t an option, it’s the only way ahead. Brands that embrace new ideas, technologies, and trends are the ones that thrive in a constantly evolving landscape. At B! Brand, we are a branding agency and packaging design agency that champions the spirit of innovation, encouraging brands to continuously explore fresh avenues and experiment with new approaches. By staying ahead of the curve, brands can keep their offerings dynamic, relevant, and exciting for consumers – guaranteeing their enduring success in an ever-competitive and fast-paced marketplace.
What does it mean to B! New?
To B! New is to foster a culture of continuous innovation. It’s about being unafraid to take risks, explore uncharted territories, and adapt to shifting market dynamics. A brand that embodies this principle is one that doesn’t just follow trends but sets them – leading the way with vibrant ideas and cutting-edge solutions. Whether it’s through the development of new products or the adoption of emerging technologies, being new is about having a strong pipeline of innovation. It’s the balance between the R&D investment in improvement vs. genuine newness, as well as having the discipline to continually challenge the current category norms to keep your brand fresh and forward-thinking.
Across all industries, brands need to meet the changing preferences of consumers to evolve in the market, and identify opportunities to strengthen their market position.
The Power of Being New in Branding
Being new is about innovation – breaking free from the status quo and offering something fresh to the table. The power lies in the idea that innovation is not just about keeping up with the market – it’s about leading it.
It’s also about the mindset of welcoming change, possibility and reinvention. A brand that embodies B! New doesn’t rest on its laurels. Brands that are always looking forward – ready to experiment with new ideas, technologies and trends – are the ones who thrive. By being new, they create excitement, attract attention, and build emotional connections with consumers who value freshness.
Newness in the Real world…
Let’s take a look at how some leading brands have successfully embraced innovation to keep their offerings fresh and their audiences engaged:
Bega: Balancing Tradition with Newness
Bega, a beloved Australian supermarket brand, has successfully blended tradition with newness by introducing innovative products that align with modern consumer trends. It sits alongside an impressive multi-brand portfolio within the Bega Group, including Pura, Vegemite, Farmers Union, Yoplait, Daily Juice Co, Dare, Zooper Dooper, and Dairy Farmers. They have a strong discipline in innovation management and a thirst for continually improving the consumer offer. From plant-based cheese alternatives to fortified products, Bega continuously expands its offerings while staying true to its centuries-long heritage. This approach allows Bega as a brand, as well as its house of brands, to manufacture in Australia and APAC. By having a disciplined innovation and brand planning process, the Bega brand can flourish alongside the mega brands that it manufactures.
The takeaway? Bega illustrates that being new doesn’t mean abandoning your roots – it means evolving in ways that honour your brand’s history while meeting contemporary consumer needs.
PRYME Beef Jerky: A Modern Take on Traditional Snacks
PRYME Beef Jerky offers a fresh approach to a traditional snack segment, grabbing attention with bold branding and vibrant packaging. By using a palette of bright, eye-catching colours and a brushstroke design that mirrors the boldness of its creative flavours, PRYME ensures its food packaging design stands out on the shelf. The pop-out window showcases the premium Wagyu beef, while the striking typography makes the brand the hero, clearly communicating the quality of ingredients and flavour intensity. Positioned as a healthy, modern snack, PRYME successfully appeals to the health-conscious consumer while shaking up the traditional jerky category.
The takeaway? PRYME Beef Jerky’s bold, innovative design and branding redefine a traditional segment, showing how bold visuals can attract new audiences and emphasize high-quality ingredients. All the considerations, from your consumer product design and food branding to your grocery brand design, communicate your message.
Moon Dog: Breaking Boundaries in Craft Beer
Moon Dog Craft Beer embodies the spirit of B! New by consistently pushing the boundaries of what a craft beer and brewery can be. From its experimental beer flavours to its wildly creative venues, Moon Dog has redefined the craft beer experience for Australian consumers. Their bold approach to both product innovation and branding — from limited-edition brews to playful seltzers — has created a brand that stands out not just for its quality, but for its kitschy sense of adventure and excitement. Whether through their infamous venues with tiki bars and lagoons or their ever-evolving product lineup that’s stocked in pubs around the country, Moon Dog keeps its offerings fresh and full of personality, making them a favourite in the craft beer scene.
The takeaway? Moon Dog’s success in Australia’s craft beer industry is a testament to their fearless embrace of new ideas and unconventional approaches. Their product creation, drinks packaging design, and experiential venues showcase how continuously exploring new concepts can build strong brand equity and keep consumers engaged. A solid brand strategy underpins the way they nail the novelty and newness of their brand’s core identity.
Closing thoughts: embracing newness is a key driver of long-term success.
The brands that welcome newness and innovation are the ones that will continue to thrive. By constantly exploring new ideas, technologies, and trends in their visual branding and customer experience design, brands can stay ahead of the curve and keep their offerings fresh and exciting.
What are B! Rules, again?
At B! Brand, we harness 8 design principles to help our clients succeed in their branding and design strategies. In this series, we explored the B! Rules (or central design principles) in detail, illustrating how our strategic design agency approaches the process of turning ideas into reality through distinctive brand assets.
These 8 principles provide us with a comprehensive framework for brand excellence and encapsulate what it takes to build and grow a successful, enduring brand. By applying these principles, brands can navigate the complexities of the modern marketplace, achieving long-lasting success across nations and generations.
For the brands ready to go all in, we’re here to guide you every step of the way.
Revisit each of the B! Rules:
B! Consistent
B! Clear
B! Relevant
B! Friendly
B! Growth Focused
B! Simple
B! Distinctive
B! New
Stay tuned for more insights and strategies from B! Brand.