B! Brand Design is proud to announce our sponsorship of the esteemed Joe Berry Award, an initiative that has been fostering young talent within the FMCG and Retail industry since 1986. The award offers budding executives from all corners of the industry an opportunity to showcase their strategic thinking and leadership abilities.
David Nicholls, Managing Director and Head of Strategy at B! Brand Design, will have a coveted spot on the judging panel, alongside 75 other industry leaders:
“We are passionate and committed to investing in the next generation of leaders. Through our sponsorship, we’re right there with them at the forefront of brand innovation.”
David Nicholls
The Perfect Opportunity to B! Relevant.
This sponsorship aligns with our core value of B! Relevant. As a design agency that creates and curates distinctive brand assets, we’re in lockstep with emerging talent, passionate about uncovering insights that fuel the industry’s growth. With our front-row seat for what’s next in the FMCG and Retail world, we’ll be listening to some of the brightest minds present their ideas on brand strategy and approach to marketing science.
This year, participants will respond to a key question centred around the use of Distinctive Brand Assets in FMCG and Retail to build successful brands – a topic that sits right within our wheelhouse. Given we have created some of the most enduring FMCG distinctive brand assets in FMCG packaging design, food branding, and retail packaging design, this theme truly is at the heart of our area of expertise: turning a brand platform into reality by creating distinctive brand assets.
“As a strategic design agency that lives and breathes the creation and curation of distinctive brand assets, we’re excited to gain unique insights from the Joe Berry Award. This will not only enhance the amazing work our team does, but enable us access to the innovative minds shaping the future – a perspective which can benefit all clients.”
David Nicholls
A seat at the Table
As part of the sponsorship, David Nicholls will represent B! Brand Design at the Essay Judging Panel, alongside 75 other industry executives who are committed to promoting talent within the industry. We will also have a place on the Award Judging Panel, to observe and evaluate the presentations of this year’s finalists and participate in the decision on the winner of the 2024 Joe Berry Award.
Keith Quigg, Chair of the Joe Berry Award
“The Joe Berry Award is unique. Globally, it’s the only industry recognition-award that encompasses an entire retail industry. Sponsorship from new and diverse companies secures its longevity, allowing the Award to maintain a unique and prestigious position. We warmly welcome B! Brand Design with a seat at the table.”
B! Brand will be engaging with the best minds across all facets of the industry, soaking up the latest insights, from consumer brand design to product shelf appeal, and staying several steps ahead of the cutting edge. We’re going all in.
Supporting the Industry’s Bright Future
Above all, we’re doing it for the future. For the thinkers, the tinkerers, the ones who are going to take what we know and turn it on its head.
The Joe Berry Award is not only a testament to our branding agency’s commitment to fostering innovation and supporting the growth of future leaders. It’s an investment in our industry’s future. An investment in the future of product packaging design, consumer product design, and distinctive brand assets. We look forward to contributing to the success of this year’s participants and continuing to lead in the creation of distinctive brand assets that resonate across the industry and beyond.
To future ideas, inspiration, and innovation.